Private · Invite only · Mobile first

The trade is moving.
Be part of it first.

The private network for jewellery dealers.

9:41●●●
Inventory
28 pieces
💎
Old Mine Cut Diamond Ring
3.2ct · GIA Certified
$42,000
On memo
🔵
Sapphire Cluster Brooch
Art Deco · Platinum
$18,500
🔴
Burmese Ruby Pendant
2.1ct · Unheated
$31,000
Colombian Emerald Ring
1.8ct · Minor oil
$12,400
19:53
SELO
Company
User
Begin Seloing
9:41●●●
Network
Your circle
M
Marcus & Sons
Miami · 14 shared items
Verified
R
Rivera Trading
New York · 6 shared items
Memo out
L
Lau Fine Jewels
Hong Kong
Verified

Everything stays between you and the people you trust.

Inventory, memos, and deals, all from your phone.

The platform

The only place your inventory
is as private as your business.

Private dealer network

An invite-only circle of verified dealers. Share inventory selectively and discover pieces from partners you trust.

Inventory management

Photograph and catalogue every piece. Track cost, price, memo status, and history, all from your phone.

Private by design

Your inventory is never exposed. What you share, with whom, and for how long is always your decision and yours alone.

Memo tracking

Send and receive digital memos. Every consignment logged with full clarity on both sides of the deal.

Ledger and analytics

A shared record of what's owed between partners, plus revenue, margins, and sell-through at a glance.

Live market prices

Live gold prices and currency exchange rates, always current. Know the melt value of any piece before you price it.

How it works

Built for the way
you actually work.

You operate on the go. Your one constant is your phone. Selo is built around that.

i

Build your inventory

Photograph and catalogue every piece. Track cost, listing price, memo status, and sale history, all in one place.

ii

Connect with vetted dealers

Join a private, invite-only network. Every dealer is verified before they get in. You choose exactly who sees what.

iii

Close deals with confidence

Send memos, split deals, and keep a shared ledger. Every transaction logged, every balance clear. No disputes, no exposure.

Ready to join
the network?

Currently onboarding dealers across five cities.

Miami · New York · Las Vegas · London · Hong Kong

Questions? hello@theselo.com